Improved user engagement: when there is a high CTR for a website, it offers a great user experience with better relevancy to the specific search queries of users. Higher CTR signals convince search engines that a website is useful for the users and has high relevance. Improving the ranking from search engines: CTR is used to determine the ranking of a website in SERPs. So its visibility among users also increases, leading to more clicks and more organic traffic. Higher organic traffic: As we already said, optimizing the CTR of a website can make the organic traffic higher - the website tends to be shown more within SERPs. ![]() Ten of them click on the website that shows up in the search results that are particular for that keyword. ![]() As an example, take 100 people who are engaging in a search query for a certain keyword. CTR, or click-through rate, is a procedure that measures the number of clicks a website receives on a search engine results page right after a query. ![]() There will be more visibility, search engine ranking, and more customers by enhancing the website's CTR because it is boosting organic traffic. Optimizing a website's click-through rate (CTR) is an important part of search engine optimization (SEO) because it has a great impact on the visibility and performance of the website through search engine results pages (SERPs).
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